Hopefully you watched Forrester's Stefan Ried present his webinar on cloud
brokering and the many opportunities for different kinds of companies to
exploit this technology. Part of Stefan's conversation included an
explanation of the evolution to a unified cloud broker. If you missed it, you
can catch up with it here.
As 2013 begins, it's a natural time to explore where cloud brokering is
headed. A cloud broker is the intersection of infrastructure, software and
consultancy. Naturally, technology is a key enabler for a service provider
adopting the broker role but it also impacts business models and consultancy.
This diagram summarizes concept into the high-level architecture discussed
In the blue is a proposed "Unified Cloud Broker Platform." This shows how a
cloud broker can take existing applications, SaaS and IaaS, and create
customer value and a new cl... (more)
The cloud is often touted as the answer to all our problems. It offers
countless possibilities, from increased agility and reduced costs for
enterprises, to a revenue lifeline for service providers as they take their
first steps toward becoming a cloud broker. The cloud broker model can give
service providers the chance to avoid commoditization by repackaging their
own offerings together with cloud services and selling these to customers.
But cloud brokers beware. There's a risk of being a jack of all trades and
master of none. It's crucial to ensure that a cloud offering is desig... (more)